General

You’ll see lot of things at the Internet, the understanding of reality of it are always facing a constant challenges. Such viral debates splitting the internet with diversify perspectives which have long since surpassed a mere online dispute.

In today’s digital world, trends start dying almost as quickly as they rise. Social media platforms like TikTok, X, and Instagram send an unending flow of viral content to their users. While as a trends, it rise & fall as quickly as it be.

The inviting touch of physical catalogues are always welcoming, it able to create such immersive feeling to actually feel the connection in between the customers with the products.

Contrary to a traditional setting of marketing-for-perfect brands, there is now a coming trend-the anti-marketing. Anti-marketing brings forth criticism and negativity and converts potentially harmful phenomena into those which have deeper potential for connection and engagement with audiences. Transparency, authenticity, and humor will help make criticism a point in favor of, rather than against, brands and develop loyal, engaged communities.

You probably have heard of 11.11 sales, payday deals or black friday. Retail landscape transformation in Malaysia by social commerce incorporates the effect of social media and e-commerce to provide an interactive and seamless shopping experience. The trend is picking up speed as the likes of TikTok, Instagram, and Facebook have shopping features within the platforms. So, what’s behind this social commerce phenomenon? Here we explore how it changes the way Malaysians are shop

There was much ado about the ALS Ice Bucket Challenge on social media in 2014. It didn’t come quite immediately as an initial simple way of spreading awareness about Amyotrophic Lateral Sclerosis (ALS)-also known popularly as Lou Gehrig’s Disease-but turned into an international campaign that raised funds in millions and sparked vital discussions about ALS conditions.

Malaysia has a fond view of pasar malam for being lively, bringing varieties of street food, and cheap stuff. Recently, however, a new ‘pasar’ has been launched, and now it has become slightly controversial; it is called Pingmin Market. Some call it a “hipster pasar malam” because it predominantly presents local handmade products combined with creative workshops and has Instagram-friendly aesthetics (even every stores have their own Instagram account). But is this really true