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HISEVEN BLOG


How Malaysia’s Marketing Agencies Are Changing the Game
Once just a trend follower of major global players, marketing agencies around Malaysia are slowly evolving into a creative powerhouse. Full with innovative ideas and storytelling that blend seamlessly with local culture. It mesh so well that it feel fresh and modern yet relatable with sometimes nostalgia touch.
3 min read


Why Winning Social Media Agency Marketing Goes Far Beyond Posting Content
When scrolling through countless posts, what catch the eyes usually just picture with catchy captions, eye-catching images or viral videos. But for a real successful post from successful social media agency, it never just about posting content that’s seems catchy or clickbait. It’s about delivering measurable impact from a single post that growth slowly for the targeted audience, blending strategy with creativity
2 min read


From Spam to Strategy: Rethinking Bulk Messaging
Blasting message by bulk always been known as the dirty way in the world of digital marketing. Most perceiving it as shady scams, pointless promotion or some irrelevant forwards. When done in repeat succession, it’s called spam. However, with a better twist, bulk messaging doesn’t have to be spammy if to certain extent the right strategy been applied. When used it right, it’s one of the fastest, most scalable, and cost-effective. The difference between usual spam with smart b
3 min read


The Rise of AI-Powered Unified Messaging: Redefining Cross-Border Customer Engagement
As companies increasingly navigate global markets, delivering seamless, multilingual customer support across fragmented messaging platforms has become a strategic imperative.
2 min read


Whispers to the Machine: Unlocking Generative Engine Optimization
The way we used to find information needed keep evolving. From taking all the way from libraries through books to as simple as just googling. Then came another way of info discovering, through social medias like Instagram, Reddit and TikTok.
3 min read


Google Translation vs AI Translation
Google Translate has been a staple tool for quick translations. It’s fast and convenient especially when travelling and try to understand foreign languages on the menus or locations. As convenient as it is, it still have one major drawbacks which it often sounds robotic in conversation. Nouns are all over the places when try to translate the whole paragraph. It will be truly confusing to understand what it really want to tell even been translated.
3 min read


Multi Account Management: It's A Necessity, Not A Luxury
Managing multiple account at once seems luxury but it's actually necessity.
2 min read


Say It Once, Reach Everyone!
Broadcast tool might be a common tool for every CRM as one of most crucial tool to extend your reach. Whether through messaging platforms or just email & SMS, CRM tools have specialized broadcast features for every occasions. Widely been used to announce new product, running a flash sale, or simply reminding everyone of next big thing. Blasting it once is more than enough to stay on everyone mind. Let say it as one shot you could not miss. If it hit, it will be on your audien
3 min read


Client Relationship Manager vs CRM: What’s the Real Difference?
When asked about client relation manager, many may assume it’s the same as CRM. And it’s the acronym for it literally C for client, R for relation and M for Manager. But here’s the thing, it’s actually two different concepts. Both have the same points where in terms of dealing with customer relationships, improving retention and both are seen as essential tools in managing customers. Even so both are actually operating on different levels underneath.
3 min read


Not Just for Laughs: The Meme Advertising Takeover
Remember when memes are born? When it repeat been shared with all kind of variations across the chaotic internet. Created when it...
3 min read


Not Your Average CRM: Tailored for Asia’s Messaging-First Markets
Different regions having a very different marketing approach. While email marketing been used more on west regions, Asia more preferred...
2 min read


Beyond Visibility: Driving Engagement Through ASO
You finally have your app up on the store, even still 0 reviews, it at least visible on Apple Store and Google Play. Weeks or months...
3 min read


UGC: Authenticity at Scale
When everything you see in social medias nowadays seems so scripted till you can’t get which could be that very rare authentic feeling...
3 min read


B40 and Telegram: The Way of Inclusive Digital Marketing?
We do know Telegram have large number of users in Malaysia, it’s goes as the consistently top messaging platforms alongside WhatsApp or...
3 min read


From Typing to Talking: Rise of the Virtual Talker
You entered a site, you looking for something but it isn’t there. Then you spotted a message icon floating at the right bottom corner of...
3 min read


When You Get Banned But Respawn As 10 New Accounts
It might happened sometimes even for the cleanest account to get flagged then banned from social media platform for “suspicious activity” or “controversial content”. After been taken down, 10 more new accounts pop up, with different identities and continue the grind alive.
3 min read


Deleted, But Not Forgotten
With the emergence of IG Stories, vanishing Tweets on X or short-lived Reels, not every digital content are meant to last. It embraced the way where “post fast, delete faster”, just as story which last only 1 day.
3 min read


Hashtag Graveyards: Bury These Tags Before They Bury Your Engagement
On any social media platforms, there once ruling your feed for a long time, the hashtags such as #YOLO, #SWAG, #NoFilter, such that on...
3 min read
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