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Why ‘Sad Family Stories’ Became Malaysia’s Default Digital Storytelling Formula
Whether it’s festive seasons or just advertisement on awareness, Malaysian’s ads are well-known to use sad family story.
3 days ago3 min read


Digital Transformation Malaysia: Can We Survive Without WiFi at Mamaks?
Mamaks, no longer just a place for food spots, it grow even more into community's hot spot.
Nov 273 min read


Why Is Social Media Getting So Complicated?
Remember back in the day where social media like Friendster or MySpace are all about connecting people rather growing into a full all-in-one app? As simple as open, post a picture, goes through friend’s status, drop a status and that’s it. Algorithm not even a thing, no complicated steps just to post a thing, that’s how things work back in the day.
Nov 123 min read


Malaysia’s Creative Hubs Turn Vibes into Digital Storytelling
Once upon a time where storytelling was through words by words. Now, it’s all about vibes baby. More and more heritage or abandoned old buildings around Malaysia been transformed into creative hubs (or event halls). Indirectly evolving into hipster’s heaven, a place where almost every inch of it been posted online, certifying “I’m there!” culture. Digital storytelling today just doesn’t start with a laptop.
Oct 283 min read


How Malaysia’s Marketing Agencies Are Changing the Game
Once just a trend follower of major global players, marketing agencies around Malaysia are slowly evolving into a creative powerhouse. Full with innovative ideas and storytelling that blend seamlessly with local culture. It mesh so well that it feel fresh and modern yet relatable with sometimes nostalgia touch.
Oct 83 min read


Why Winning Social Media Agency Marketing Goes Far Beyond Posting Content
When scrolling through countless posts, what catch the eyes usually just picture with catchy captions, eye-catching images or viral videos. But for a real successful post from successful social media agency, it never just about posting content that’s seems catchy or clickbait. It’s about delivering measurable impact from a single post that growth slowly for the targeted audience, blending strategy with creativity
Oct 32 min read


Whispers to the Machine: Unlocking Generative Engine Optimization
The way we used to find information needed keep evolving. From taking all the way from libraries through books to as simple as just googling. Then came another way of info discovering, through social medias like Instagram, Reddit and TikTok.
Sep 253 min read


Client Relationship Manager vs CRM: What’s the Real Difference?
When asked about client relation manager, many may assume it’s the same as CRM. And it’s the acronym for it literally C for client, R for relation and M for Manager. But here’s the thing, it’s actually two different concepts. Both have the same points where in terms of dealing with customer relationships, improving retention and both are seen as essential tools in managing customers. Even so both are actually operating on different levels underneath.
Jul 223 min read


Not Just for Laughs: The Meme Advertising Takeover
Remember when memes are born? When it repeat been shared with all kind of variations across the chaotic internet. Created when it...
Jul 223 min read


Beyond Visibility: Driving Engagement Through ASO
You finally have your app up on the store, even still 0 reviews, it at least visible on Apple Store and Google Play. Weeks or months...
Jun 243 min read


UGC: Authenticity at Scale
When everything you see in social medias nowadays seems so scripted till you can’t get which could be that very rare authentic feeling...
Jun 243 min read


B40 and Telegram: The Way of Inclusive Digital Marketing?
We do know Telegram have large number of users in Malaysia, it’s goes as the consistently top messaging platforms alongside WhatsApp or...
May 223 min read


Kopitiam 2.0: Where Tradition Meets Trend
Remember back in the day, passing by old kopitiam where the aroma of kaya toast and kopi o attracting you to come in. With just fans,...
May 54 min read


AI Did Posters?! Ads too?? What Happens to Local Designers?
Nowadays, you can still see those posters but it just a lazily generated posters by AI. And there’s still ads, but it’s no longer emotional ads by real actors, it just another AI generated ads, it’s generic and soulless. No offense for AIs, some generated really good while some just are morphing nightmares.
Apr 293 min read


Beyond Copying: How Chinese Brands Are Redefining Global Business Strategies
How many of us are well aware of “Made in China” always known for it cheap & lower quality of the actual brand? While the knockoffs are certainly no where near the level of the original even it’s definitely way cheaper. Sacrificing the quality, this “copycats” products usually can’t even make names even on domestic market level.
Apr 293 min read


Marketing Ikut Selera Rakyat: Winning with Localized Malaysian Campaigns
Why everything “kasi lokal?” Malaysia is such a diverse country with multiple cultures. They could even blend together, created something...
Apr 293 min read


No Mobile, No Market: Why the Future is in Smaller Size
Nowadays, we do agree where we kept our phone with us almost all the time. It seems like you got the whole world in your hands just by holding your own mobile phones, whether it’s buying foods, checking maps or catching up with friends. If businesses haven’t utilized on this, they may fade into obscurity and failed to catch up. Most of the services are started to be designed and developed to go mobile 1st.
Apr 293 min read


Followers for Sale: Malaysia’s Fake Influencer Epidemic
Do you ever approached by influencer with over 9000 followers on instagram? Of course you probably as it’s normal today even real followers or not. But do you ever been scammed by such influencer? It could be likely too due to the rise of so called fake influencers.
Apr 294 min read


Macam Yes: How Viral Trends Spark Change in Malaysia
When a lighthearted joke evolves into a nationwide discussion, it’s clear that Malaysia’s online culture wields significant influence. Viral trends in Malaysia go beyond mere amusement, it sometimes embody the collective sentiment, igniting genuine action and transformation. It also meant to be the voice of the people where it could turn into a massive campaign, uniquely combines humor with meaningful impact.
Apr 293 min read


Makan Pun Boleh Viral: Malaysia’s Craziest Culinary Creations
Malaysia’s food scene is renowned for its vibrant flavors and diverse influences, but it occasionally ventures into the realm of the bizarre. These viral food trends go beyond just unusual pairings, they serve deeper purposes such as innovative marketing, cultural narratives, and the quest for viral recognition.
Apr 293 min read
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